Turkish Red Crescent
Industry
Humanitarian
Our Achievements
- 7x more engagement VS average twit
- 2x more monthly followers on Twitter
- ‘Most liked video’ on TRC Instagram page
- Record project delivery time: 14 Days
Their story
World’s largest humanitarian network
Turkish Red Crescent is the largest humanitarian organization in Turkey and is part of the International Red Cross and Red Crescent Movement. Founded in the Ottoman Empire in 1868, Turkish Red Crescent society is a not-for-profit, volunteer-based social service institution providing unconditional aid and service, and is a corporate body governed by special legal provisions.
We partnered with Turkish Red Crescent Society in 2018 to produce 2D animated videos for their new projecti called Community Centers.
Milestones
Project Stats
500
views on social media within 30 days
12
retweets and favs on twitter
Their goal
To introduce their new Community Centers project
Turkish Red Crescent started Community Centers project to provide wide-range services for the disadvantaged groups especially in the rural Turkey. In order to deliver the goods news to these groups, Turkish Red Crescent wanted to create a short, informative video to be shared on social media.
Their solution
Animated Infographics Explainer
We have created stunning 2D animated explainer video to include all the important aspects of the project without “being boring”. We have submitted to versions of the video, the first one, 1-minute long for Instagram, and the longer version for Facebook, Twitter and Youtube.
Their success
A healthy success story
Both versions of the animations went viral among among social media followers&subscribers. Majority of the Community Centers employees and the president of Turkish Red Crescents retweeted our video.